Books
MY BOOKS
Gestão da Comunicação Hospitalar
A work to fill the existing gap in the practical application of communication actions with a focus on strategic management in the hospital environment. It is an unprecedented work in the country, contributing to the updating of professionals, training of students and reflection of researchers in communication, health and administration.
Estratégias para a Acreditação dos Serviços de Saúde
This book was created to complement the existing bibliography on quality management, patient safety and accreditation of health services. The purpose was to bring together, in a single work, the main strategies to achieve accreditation in health organizations. Organizers: Andréa Prestes, Gilvane Lolato and J. Antônio Cirino
Management of Hospital Communciation
"Management of Hospital Communication" is a strong contribution to the important topic of communication. Mr. Cirino's book connects the fundamental knowledge of communication sciences to the practical application in the health sector for hospital management and should be a valuable read to organizational leaders from around the globe.
Ronald Lavater, CEO of IHF International Hospital Federation
Descomplicando a Qualidade e Segurança em Saúde
It is an essential book for all those who want to strengthen their journey in improving Quality in the healthcare sector. With a clear and accessible approach, the authors guide us along a path of reflection and simplification, demonstrating how it is possible to unravel the challenges of the Quality Management System.
A infecção e suas memórias: o testemunho e a exposição do viver com HIV no YouTube
Igor Sacramento and J. Antônio Cirino highlight in their work the significant importance of digital platforms, such as YouTube, in the battle against HIV-related stigma. As we move through the pages of this book, we understand the role of these platforms not only as repositories for the future memory of HIV, but also as spaces for expression that give voice to a variety of perspectives. In a joint dialogue, these voices seek to analyze and contextualize the experience of living with HIV in an era characterized by undetectability and non-transmissibility. Sergio Villanueva Baselga, Professor at the Universitat de Barcelona (Spain)
Multiverso discursivo e textualidades problemáticas
This work, the result of J. Antônio Cirino's doctoral research, analyzes the discursive multiverse of the advertising Casais de O Boticário and proposes the verification of the different dimensions of consumption, citizenship, politics and religion.
